Kanato Le

What did we do?

Working with Kanato as he stepped up to Formula Regional European Championship (FREC) and Formula Regional Middle East (FRME), we built his social media presence from the ground up, developing a content strategy that grew with him across the season.

A key part of our approach was introducing trackside content into the mix, capturing everything from training routines and pre-race preparations to the personal, unscripted moments that fans genuinely connect with. Posting in real time during race weekends brought his audience into the live experience, keeping existing followers engaged while consistently attracting new ones.

The foundations we built across this season were designed with longevity in mind. A content strategy rooted in real moments, on and off the track, gives Kanato's fanbase something to follow all year round and a reason to keep coming back.

Alongside social media, we delivered dedicated one-to-one media training to help Kanato develop into a more well-rounded driver. Working through real formats, real camera setups and real pressure scenarios in a supportive environment, the goal was to give him the tools and confidence to handle any media situation the sport throws at him.